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The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
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The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

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Author: Vedantam, Shankar

Brand: Random House

Color: White

Edition: 1

Number Of Pages: 288

Release Date: 31-08-2010

Details: Product Description The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.  Review "In The Hidden Brain, one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving, from suicide bombers to presidential elections. The Hidden Brain is a smart and engaging exploration of the science behind the headlines —and of the little man behind the screen. Don't miss it."—Daniel Gilbert, author of Stumbling on Happiness "Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world."  —Sudhir Venkatesh,  author of   Gang Leader for a Day: A Rogue Sociologist Takes to the Streets About the Author Shankar Vedantam is a national correspondent and columnist for the Washington Post and a 2009 Neimann Fellow.  He lives in Washington, DC. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1   The Myth of Intention   Five days before her thirtieth birthday, on August 24, 1986, Toni Gustus was out on her patio. It was a Sunday, about four o’clock in the afternoon, and Gustus was in a T-shirt working on some plants. She had just moved to Massachusetts from Iowa; the only contact she had in town was the person who had hired her for a job at the United Way in Framingham. She had found a small two-bedroom basement apartment with a living room that opened onto a sunken patio. When she stood on the patio, the street came up to her chest.   A man strolled by and asked for directions. His eyes seemed glassy and his speech was slurred. Gustus did not know how to direct the man, but her Midwestern upbringing kept her from giving a curt answer and turning away. She told him she was new in town and unsure of the local geography. She pointed him in a direction she thought might be helpful. The man did not turn away. He took another step toward the patio and asked if a different street could take him to the same place. She told him what she knew, but she was starting to feel uncomfortable. It was as if they were suddenly having a conversation. The man took another step to the edge of the patio. Gustus told the man she had to go inside. She turned, and he jumped down onto the patio. He grabbed her arm. She raised her voice immediately and told him to leave. He asked for a glass of water. Gustus could smell alcohol on his breath. She protested, and he started to shove her back into the apartment.   A driver in a passing car saw a man and woman having what seemed to be an altercation on a patio. The driver went to the corner, turned ar

EAN: 9780385525220

Languages: English

Binding: Paperback

Item Condition: UsedLikeNew